Mobile Conference 2013
Proceedings Available
Held on April 17 - 18, 2013

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Agenda for Day One: April 17, 2013
View Day Two

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9:00am-10:00amKeynote

Keynote: Mobile Market Overview
Linley Gwennap, Principal Analyst, The Linley Group

This presentation gives an overview of market, technology, system-design, and silicon trends for mobile devices. The presentation will include relevant market data for 2012 and forecasts for 2013 and beyond to highlight which segments are growing most rapidly. It will also present an independent view of the leading mobile-processor products, including benchmark results, and discuss the technology trends that will determine which processors will succeed in 2013 and beyond.

Break - Sponsored by Qualcomm

10:05am-12:15pmSession 1: Heterogeneous Processing

This session, moderated by Kevin Krewell, senior analyst at The Linley Group, will focus on how mixing CPUs, GPUs, and Image processors for heterogeneous processing, is rapidly evolving in mobile devices.

Energy Efficient Heterogeneous Computing for a New Mobile Experience
Bob Rychlik, Principal Engineer / Manager / System Architect, Qualcomm

Mobile computing devices are evolving to support a diverse set of applications that invoke new types of mobile workloads. The processing demands are diverging – and are further constrained by power and memory on mobile devices.  This presentation will discuss the significant role heterogeneous computing will play in addressing this challenge, using CPU, GPU, and DSP elements. By intelligently utilizing appropriate compute resources, heterogeneous systems efficiently run the appropriate task on the most suitable processor and achieve the highest performance at the lowest power.

Moving Beyond Symmetric Multiprocessing in Converging Mobile, Consumer Electronics and Embedded Worlds
Laurent Moll, CTO, ArterisIP

Historically, server and PC applications have relied on symmetric multiprocessing (SMP) to support high-performance computing applications. In contrast, embedded mobile and consumer electronics applications leveraged asymmetric multiprocessing (AMP), which used the "best core for the job" to meet battery and heat dissipation issues. This talk will discuss new technology options that will increase the performance of these multicore, heterogeneous AMP systems.

An Alternative to GPU Acceleration in Mobile Platforms
Andreas Olofsson, CEO, Adapteva

Heterogeneous computing offers a practical solution to the mobile platform energy crisis. Programmable GPUs are part of the heterogeneous computing story, but they are not always a panacea. Adapteva has created the Epiphany architecture with true task-based acceleration to address high performance mobile applications. This architecture consists of a scalable array of RISC processors connected through a novel low-latency, on-chip network. A 64-core reference design has demonstrated 100 GFLOPS of performance in an area of only 10mm^2, while consuming less than 2 Watts in a 28nm low power process.

Mobile Processor's Computational Photography Architecture
Brian Cabral, VP of Engineering, Nvidia

This session will introduce the imaging architecture of the Nvidia's Tegra 4 processor that enables simultaneous use of the ISP, CPU and GPU for computational photography applications. The Always-on HDR (High Dynamic Range) imaging implementation will be described as an example of how these different resources can be combined to deliver a new user experience in mobile devices. Programming principles, APIs and reference documentation will also be discussed.

There will be Q&A and a panel discussion featuring above speakers.

12:15pm-1:30pmLunch Sponsored by Qualcomm
1:30pm-3:30pmSession 2: Mobile SoC Design

This session, moderated by Mike Demler, senior analyst at The Linley Group, will discuss techniques that can be used to build better, faster, mobile system-on-a-chip designs.

Lessons from Barcelona: The Future of Mobile Technology is Here
Mike Noonen, Executive VP, GLOBALFOUNDRIES

On the heels of Intel's first FinFET production and their desire to bring this technology to the mobile SOC market, the mobile semiconductor industry has been eagerly anticipating the delivery of competitive offerings from pure foundries. While FinFET/FD (fully depleted) technology has appeared on foundry roadmaps for 2014 and beyond, chip designers may have felt this was one of the 'Future' technologies. This talk describes recent developments for FinFET/FD technology from GlobalFoundries and its partners.

It’s not Your Data! Mobile Security isn’t Just for Users
Bart Stevens, VP Silicon IP and Secure Protocols Business Line, Verimatrix

Traditionally, data on mobile platforms that needed protection was user-owned, which motivated the user to protect his login data, key material, and other security information. Increasingly the type of data that needs protection belongs to media content providers, operators, and banks. This has changed the threat model for the industry, requiring a new hardware-based approach to the design of secure mobile systems. INSIDE Secure will describe ways to address these new threats in the security architecture choices available for your next generation mobile application processor.

Multicore Provides Options for Acceleration in Mobile SoC Subsystems
Steve Cox, VP Business Development, Target Compiler

Acceleration and offload are now ubiquitous in mobile SoC design.  Yet, while classic hardware accelerators are the clear incumbent in this category, multicore and application-specific processor solutions are gaining momentum. With the increasing capability of design tools to automate the process of designing and programming such accelerators, SoC design teams can now enjoy the joint benefits of accelerators with flexibility (e.g. faster time to market) and high-efficiency (performance/uW). A multicore implementation of an H.263 video decoder will illustrate rapid exploration of design options.

There will be Q&A following each of the above presentations.

Break - Sponsored by Qualcomm

3:30pm-5:15pmSession 3: Mobile CPUs

This session, moderated by Linley Gwennap, focuses on CPU cores and architectures that are optimized for mobile design. These cores may act as the main application processor, or they may control the wireless connection, graphics unit, or other critical function. This session includes presentations from three IP vendors and includes announcements of one never-before-disclosed CPU cores.

A New Low Power CPU Subsystem
Frankwell Lin, President, Andes Technology

Andes Technology has developed a portfolio of energy-efficient CPU cores that are currently used in hundreds of millions of products around the world. These low-cost cores enable a wide range of embedded functions in smartphones and other mobile devices. This presentation will describe the advantages of these products and announce a new low-power CPU core and subsystem for mobile communications and emerging Internet of Things (IOT) applications.

Addressing the Emerging Mass-Market Smartphones
Nandan Nayampally, VP Marketing for Application Processors, Arm

As every smartphone generation needs more performance but even lower cost, mobile systems require careful budgeting of battery capacity, heat dissipation and cost, all while doubling performance every generation.  The processor is a critical component of the system: the engine of system performance and the window that application developers have into the smartphone.  Graphics is now also of paramount importance, even in lower-cost devices. This presentation will explain how ARM's newest CPUs enable an improved user experience in high-volume smartphones and other mobile devices.

Architectures and ISAs: What Really Matters in Mobile Processors
Mark Throndson, Director of Processor Technology Marketing, Imagination

Mobile is not just about high performance at low power: it's about scalability across an ever-widening performance envelope, application portability, quality of user experiences and much more. This talk will explain how processor architectures designed from the start for scalability make all the difference when designing CPUs, GPUs and other processors targeting mobile, from high end smartphones to the lowest end connected sensors. It will also explain why low-level hardware ISA dependency is a concept that is past its sell-by date as the industry begins to embrace the heterogeneous processing revolution.

There will be Q&A and a panel discussion featuring above speakers.

5:15pm-6:45pmReception and Exhibits - Sponsored by Imagination

 

Platinum Sponsor

Gold Sponsor

ASOCS

Andes Technologies

Tensilica

Silver Sponsor

Target

QuickLogic

Industry Sponsor

EEMBC